Ariana is the Global Chief Strategy Officer – Marketing Practice at Accenture Song, where she helps businesses grow in relevant, creative, and responsible ways. Born and raised in Argentina, she moved to New York and has worked with multicultural and global markets. With over two decades of experience, she combines social sciences and cultural insights with technology to understand human behavior and media interaction.

Ariana spent nearly a decade at McCann Worldgroup as MRM’s Global Chief Strategy Officer, leading significant growth and driving the Global Sustainability Practice. She has also led digital strategy, innovation, and experience teams at award-winning agencies like mcgarrybowen, The Vidal Partnership, and JWT.

She is a Board Director at the PVBLIC Foundation and actively promotes sustainability through her work and speaking engagements. Ariana is a strong advocate for the UN’s Sustainable Development Goals (SDGs).

Ariana is also a black belt in Tae Kwon Do and a mother of two boys.