Ariel is a Webby Award winning (and losing!) head of content, currently leading the in-house creative team at Air, a control centre for marketing and creative teams' visual assets. Recent campaigns at Air have included missions to Iceland to find the best air in the world, a Dropbox protest featuring octogenarians, and multiple gonzo commercials starring social media icons, Kareem Rahma, The Rizzler, New York Nico and more.