Ashley Rudder is a trailblazing force at the intersection of culture, creativity and commerce. As Chief Creator Officer at DNY, she leads a new era of digital-first strategy, where brands don’t just market to consumers – they co-create with them.

Ashley began her career as a celebrity makeup artist, shaping trends at global Fashion Weeks before evolving into a brand builder. At M·A·C, she grew the brand’s social presence to 10M+ followers. As Whalar’s Chief Creator Officer, she led award-winning creator campaigns for top global brands – earning more than 12 international creative awards and helping define the creator marketing playbook.

Her work sits at the forefront of culture-driven storytelling, platform fluency and inclusive innovation. A 2023 Ad Age Leading Women honouree, she has served on juries for Cannes Lions, D&AD and Clio Awards.

A sought-after speaker and mentor, Ashley champions the future of marketing through equity, insight and creative excellence.

Speaking on the LIONS Creators Programme