Aurélie Jacquemin

Aurélie Jacquemin

Aurélie Jacquemin

Global CMO

Ipsos bva

Speaking at

Wednesday 24 June, 17:30 - 18:30

The Cultural Edge You Can’t Buy: Unlocking Your Unfair Advantage

Biography

Aurélie has more than 17 years of experience in market research, leading major global and local accounts in over the counter, fast moving consumer goods and luxury.

She has a solid background as an international expert in communication development strategies and campaign assessment.

Aurélie has a global role at Ipsos and advises international clients to embrace the right creative process mixing human and artificial intelligence. She is also the author of a recent paper focusing on getting the right and true representation of all in advertising.

She has had the privilege of moderating several Cannes Lions panels for several international companies that want to make a difference in people representation, and a young generation of women like Alba Larsen, one of the youngest F1 racers in the world. She is also a regular teacher at SciencesPo Paris speaking on advertising strategies.