For the past 9 years, Beatrice has worked across all facets of the creator economy, building award-winning creator strategies for the likes of Google and LinkedIn. She now leads TikTok’s creators and public figures strategy and partnerships across the UK, Ireland and the Nordics, creating IRL fame for digital stars. She has built and shaped TikTok’s industry-leading film and TV programme, actively incubating a new generation of entertainment tastemakers.