As one of EMEA's leading experts in creator marketing, Becky has built a career with roles at Disney and Meta, and now as CMO at global creator-first social agency, Billion Dollar Boy. With over a decade of experience in the creator economy, she has advised some of the world's most recognisable brands, developing innovation strategies and directing teams in producing best-in-class work.

In 2024, Becky founded FiveTwoNine, the agency’s sister company: a global platform that empowers creators in their careers and businesses through community, insider knowledge, and exclusive events.

She has been recognised on AdAge’s Tech Power list and was named Game-changer of the Year at the Influencer Marketing Awards. Becky is a sought-after industry commentator and regularly speaks at leading events, helping brands adopt a creator-first mindset.