Beth Keamy is a creatively driven, strategic leader who believes in ideas that are as smart as they are simple. As the Global Chief Digital Officer for TBWA\Media Arts Lab, she leads digital innovation for one of the world’s most iconic brands – Apple.

Beth’s work keeps the agency and Apple’s marketing at the heart of the modern media landscape, creating culture with iconic ideas. Her tenure has been marked by industry firsts, like launching @apple on Instagram, and a range of top awards, including Cannes Lions, Clio, Effie, Webby, D&AD, and Emmy awards.

Before TBWA\Media Arts Lab, Beth honed her expertise at Burberry in London, helping establish the luxury brand as a social media pioneer.

With clarity, kindness and a dash of Aussie wit, Beth inspires her team to challenge the status quo and find new ways to connect meaningfully with audiences, driving cultural impact.