Billy Bohan is VP of Marketing & Digital Innovation at Virgin Voyages, where he serves as steward of the brand across creative, digital, public relations and AI transformation. He architected Virgin Voyages’ AI-native marketing strategy – including Project Ruby, the brand’s first synthetic crewmember built on Google Cloud’s Vertex AI and Gemini – and has driven enterprise-wide AI adoption across the full marketing organisation. A sought-after voice on brand and emerging technology, Billy has partnered with Google, Virtuosi and VML to shape how marketing leaders think about AI’s role in modern brand building. His work has been featured at Cannes Lions and in Forbes.