Boaz Paldi is the Chief Creative Officer for the United Nations Development Programme (UNDP). In this role, Boaz oversees UNDP’s advocacy, flagship campaigns, events and activations.

In 2021 Boaz launched the #DontChooseExtinction campaign that has been viewed by over 2.2 billion people across the globe. Boaz continued the drive for climate actions with the recent launch of the #WeatherKids campaign that clearly illustrates the cost of the climate emergency to the next generations. Combined, the campaigns reached over 4 billion people across the globe.

Before being appointed to his current role, Boaz led UNDP’s campaigns, partnerships, advocacy and communication, including the co-founding and creation of the Lion’s Share Fund.

Prior to this, Boaz worked as a TV journalist for 17 years covering conflicts, natural disasters and human interest stories in Africa, the Middle East, Asia and Europe, first for the BBC then for ReutersTV, where he worked as a TV News Executive Producer.