Bob Park, Chief Brand Officer for GE Appliances Canada, leads corporate communications, branding, public relations and digital strategy across a billion-dollar portfolio of appliance brands. With more than 15 years of marketing leadership, he’s a trailblazer, driving innovation and successful product launches through data-driven strategies that have set industry standards.

Born in Edmonton, Alberta, Bob overcame barriers as one of few students of colour in an oil-driven city and shattered stereotypes in a marketing industry dominated by Western Canadians.

Bob is a passionate advocate for inclusion and diversity, actively championing equal pay, women’s rights, cultural representation and LGBTQ+ advocacy. As an advisor to Canada Soccer, he promotes equity, diversity and sport development. He also collaborates with industry councils to inspire meaningful change.

Bob’s commitment to professional excellence and advocacy continues to break barriers, inspire progress and elevate communities across Canada and globally, making a lasting impact in both his field and beyond.