Brad is the Editor of Bloomberg Businessweek, where he leads the brand’s editorial strategy across digital and print.

Before he was named editor of the magazine in January 2024, Brad was the Senior Executive Editor for Global Technology at Bloomberg News, where he oversaw a team of 80 reporters and editors covering high-tech companies, startups, cyber security, artificial intelligence, and internet trends around the world. Since joining Bloomberg in 2010, he’s authored over two dozen cover stories for Bloomberg Businessweek on companies such as Apple, Google, Amazon, Softbank, Twitter, Facebook and the Chinese internet juggernauts Didi, Tencent and Baidu.

Brad is the author of four books, including Amazon Unbound: Jeff Bezos and the Invention of a Global Empire.