Brent Mitchell is VP of Social Media and Influencer Marketing at Sephora North America. He leads the company’s social and influencer strategy, with a focus on inclusive, community-driven content that engages Sephora’s diverse audience.

Since joining in 2021, Brent has overseen the social launches of major brands like Haus Labs and Glossier and leads the #SephoraSquad – an award-winning creator programme celebrating a wide range of voices in beauty. He also spearheaded Hearts Not Hate, Sephora’s initiative to build safer, more inclusive online spaces through bold content moderation and community celebration.

Brent brings deep experience in both retail and entertainment. Prior to Sephora, he led brand marketing at E! and helped develop globally recognised campaigns at Old Navy. His work centres on the intersection of culture, content and community, driving meaningful brand impact across platforms.