Callum McCahon has pioneered brand building in a social-first era, as the Chief Strategy Officer at Born Social. In his decade at Born Social, he has led the industry conversation on how brands not only navigate today's complex landscape but go on to win. He advises some of the world’s biggest brands, including Diageo, Ford, and Mars on transforming their marketing models.

He operates at the intersection of brand building fundamentals and how they must evolve for the environments of tomorrow. His thought leadership played a critical role in Born Social being recognised as this year’s Campaign's Digital Innovation Agency of the Year. Callum has authored several industry-renowned white papers including, The Social-First Brand and Brand Building on Social Media, which was recently taken to the TedX stage. His insights on modern brand building have also been featured in publications including The Guardian, Campaign, and WARC.