Camila Coutinho is a Brazilian digital influencer and entrepreneur, recognised as the country’s first fashion blogger. Born in Recife, she began her journey in 2006 with the blog Garotas Estúpidas, which was ranked the fourth most influential fashion blog in the world in 2013.

With millions of followers, she has collaborated with major brands and was the second most sought-after influencer by brands in 2024, according to the Meio & Mensagem ranking, one of Brazil’s leading industry rankings.

In 2020, she launched GE Beauty, her own line of hair care products. Internationally recognised, she was named Fashion Influencer of the Year at the Latin American Fashion Awards and has spoken at TED Talks, where she shared her journey and market insights, shaping trends and boosting digital entrepreneurship.

Speaking on the LIONS Creators Programme