Carlo Murison is the CEO of Two Tone Global, one of Africa’s leading independent agency networks, with operations across South Africa, Kenya and Nigeria. With extensive experience in Nigeria, one of Africa’s most influential and competitive creative markets, he has led strategic and creative work for major brands including MTN, Pernod Ricard, Unilever and Procter & Gamble.

Known for building culturally relevant campaigns that connect with African audiences at scale, Murison has helped position Two Tone Global as a key force in modern African advertising. His expertise spans telecommunications, fast-moving consumer goods, lifestyle, and youth culture marketing. Beyond agency leadership, he has also contributed to conversations around the restructuring of Africa’s creative industry and the rise of the creator economy, helping brands navigate the intersection of traditional advertising, digital culture and creator-led engagement across the continent.