Carly Zipp is the Global Director of Brand Marketing at Amazon Ads where she oversees Brand Strategy, Strategic Events, Executive Engagements, Enterprise and Regional Marketing, Social Media, Global Content, and the in-house Marketing Creative team. Additionally, she is responsible for the growth of key Amazon priorities including Live Sports, Prime Video ads, Agency, Twitch, Inclusive Marketing, and Industry Marketing. Prior to Amazon Ads, Carly was Global Head of B2B Marketing at TikTok where she launched the business brand and oversaw global marketing communications including the website, paid media, social channels, and lead generation. Carly has also held leadership roles at OUTFRONT Media, XO Group (now The Knot Worldwide), Time Inc., BET, and Centric Networks. She earned her bachelor’s degree in Communications and Media Studies from Vanderbilt University.