Caroline is the global brand director for AXE/Lynx, one of the planet’s most iconic brands and the No 1 fragrance brand in the world. She is responsible for leading creatively driven marketing efforts across all channels and driving innovation to unlock opportunities that are effectively reinventing the brand for a new generation.

In 2011 she joined Unilever Australia for Dove and in 2020 took on brand leadership of AXE. Since then, her business acumen, forward thinking and passion for delivering unmissable work have impacted growth and propelled the brand to new heights.

Caroline was named one of Ad Age’s leading women of 2022 and is responsible for multiple award-winning campaigns and key strategic partnerships with platforms like Fortnite, Twitch and TikTok.