Caroline's creative journey commenced at Wieden + Kennedy, where five years of crafting campaigns for Nike, Arla, and Finlandia in London and New York laid her foundation. Relocating to Norway after a seven-year London stint, she ascended to Partner and Creative at TRY, Norway's premier agency. Collaborating with diverse brands from IKEA to DNB and the Red Cross, her work resonates with authentic insights, aiming to influence positive behavioral change. Beyond viral videos, Caroline measures success by tangible societal impact, like empowering women to outnumber men as new fund customers. Recognized as one of Norway's most decorated female creatives, her accolades include consecutive gold lion wins in 2022 and 2023 for her transformative work with IKEA.