Cat Ferdon is the Chief Marketing Officer at Coinbase. She oversees the full remit of the marketing and communications team working consistently across brand, product and policy initiatives.

With more than a decade of marketing experience in the technology and fintech fields, Cat’s team is instrumental in driving the adoption of cryptocurrency and blockchain technology.

Prior to Coinbase, Cat spent 16-years at Block Inc., including 9-years as Chief Marketing Officer for Cash App, the digital wallet that allows users to spend, save and invest money with ease. While at Cash App, Cat grew the MarComms department from a team of two to 100-people strong. Under her leadership Cash App launched its largest-ever marketing campaign designed to showcase its full suite of financial tools and drove cultural relevance through high-profile celebrity partnerships.Cat is based in San Francisco and a graduate of The University of California, Los Angeles.