Catherine Green is the Head of Digital Experiences at the International Olympic Committee (IOC), with over 14 years of Olympic experience. Known for her innovation and passion for sports, Catherine leads award-winning global Olympic marketing campaigns that capture the magic of the Games. Her work aims to inspire positive behavioral change, particularly through the Let's Move initiative launched in 2023, which encourages young people worldwide to get active. In preparation for Paris 2024, Catherine is collaborating with Warner Brothers Discovery and Nike to create a global cheering squad for the Refugee Olympic Team as part of the IOC's 1 in 100 Million campaign.

Catherine's Olympic journey began with launching the inaugural Youth Olympic Games - Singapore 2010 - and prior to that she spent eight years in the agency-side of the industry at CSM and was a founding member of the Benchmark Sport Group.