Charlotte Franceries
Charlotte Franceries
MW Global Business Leader of L’Oréal, McCann Paris Présidente
McCann Worldgroup and McCann Paris
Speaking at
Biography
Charlotte spent over two decades with the L'Oréal Group in three divisions (pharmacy, FMCG and luxury). This experience exposed her to a multitude of business models, consumer profiles and distribution channels. Charlotte has been recognised for her decisive point of view and vision in building meaningful brands. She was a General Manager at a worldwide level of various brands such as Vichy, YSL, Biotherm, and the iconic L'Oréal Paris.
In 2018 she was asked to join McCann Paris to lead the agency's global activities for the L'Oréal Group. Shortly after, she was asked to also lead McCann Paris as the agency’s president leading various other FMCG brands within the food, health, spirits, luxury, and retail sectors.
On a personal note, as a mother of two young girls, Charlotte is deeply committed to bringing key CSR issues such as female empowerment and sustainability to the forefront in everything she does.