Chris is a creative leader who helped build 21GRAMS, a part of Real Chemistry through grit, passion and a touch of chaos.

He launched 21GRAMS, a part of Real Chemistry in 2018, when the industry was shifting and pharma advertising lacked personality. Under his leadership, 21GRAMS jumped from non-existent to one of the top advertising agencies in health, creating work that resonated with audiences and travelled globally.

The agency earned recognition at Cannes Lions, Clio Health, LIA, and D&AD – not as a one-off, but as a consistent pattern of excellence.

Chris is widely regarded as one of the top creative directors in the industry, not for chasing awards, but for repeatedly producing breakthrough ideas within real constraints, timelines, and business pressures.

He has a knack for seeing what something could be – and pushing until everyone else sees it too. For Chris, the work matters, but so does the journey: the pressure, the laughs, the rewrites on set, the ‘this will never get approved’ moments that somehow do.

He didn't set out to be one of the best. He just kept refusing to make anything average – which, over time, looks like the same thing.