For over 20 years, Christian Sánchez, known as 'Tin' in Peruvian advertising circles, has excelled in elevating brands across the region. Renowned as one of the finest Art Directors globally by Lürzer’s Archive magazine for five consecutive years, he co-crafted the iconic 'De Perú para Peru' campaign, igniting Peru's Country Brand, and contributed to Colgate's historic Super Bowl debut with 'Water'. His accolades span prestigious creative festivals like Cannes Lions (13 lions) and invitations to judge at Cannes Lions, El Sol, and more. With stints at Promperú, Y&R Peru, Saatchi & Saatchi Peru, Leo Burnett Peru, and presently at VML Peru since 2008, his journey epitomizes relentless creativity and enduring brand impact.