Clare has been an advertising strategist for over 25 years, and currently leads the effectiveness agenda at VCCP. Clare is highly awarded by Cannes Lions, IPA Effectiveness, and APG Creative Strategy. She is driven by creativity and effectiveness in equal measure. She is a brand strategist by trade and has a broad experience with brands ranging from FMCG to media and entertainment. Recently, Clare has led the strategic direction on the Cannes award-winning Global Cadbury campaign.

Clare has had a lifelong interest in the power of sound within the creative industry, but has always felt that brands and commercial creativity have never paid it the attention it deserves. Having observed how her 9-year-old daughter learns and consumes media, she sees the potential of sound in our brave new world and is keen to explore how we can bring sonic tools and techniques to amplify brand impact and equity.