Claudine Cheever is the most senior global marketing leader at Amazon, leading a matrixed team that creates the go-to-markets (GTMs) and cross-channel campaigns for Amazon’s biggest B2C brands and programmes. She leads 11 functional teams, including portfolio investment, media planning and buying, insights and measurement, a 100-plus person in-house creative team and external agency relationships, branded content and partnerships, sponsorships, ESG marketing, brand identity and design, and runs a global hub to scale marketing mental models and excellence with speed and a high bar.

Claudine has a 25-year career as a global brand builder with a successful track record in launching and building complex global brands through periods of change and crisis, delivering incremental business results on scaled marketing budgets. She has enjoyed working in almost every B2C category and even a few B2B, from technology to luxury beauty.