Colin Fleming is the Executive VP and Chief Marketing Officer (CMO) at ServiceNow, where he’s responsible for the global marketing strategy and growing brand recognition worldwide.

An award-winning brand, storytelling and experiential leader, Colin brings nearly two decades of experience building impactful brand and marketing programmes. Before joining ServiceNow, he was pivotal in scaling Salesforce’s global presence as the Executive VP of Global Marketing and Chief Brand Officer, where his teams drove significant increases in market share and brand awareness.

Colin’s career began in an unexpected field – as a professional race car driver and Formula 1 test driver for Red Bull Racing. His transition from the fast-paced world of racing to marketing was fuelled by his passion for brand strategy and *ahem* driving high-speed growth and transformation.