Corey Martin is the Managing Director of Media + Influence at Allison Worldwide, where he connects earned (PR) and creator strategies for some of the world’s most ambitious brands. With more than 25 years of experience, Corey has shaped programmes that merge press, media influencers and cultural creators into campaigns that make news. His work spans major consumer packaged goods, beauty, personal care, retail, consumer health, and pharmaceutical brands, helping organisations strengthen reputation, shift perception and spark cultural relevance.

Passionate about the discipline of influencer marketing, he is teaching influencer practices and principles to the next generation of marketers at Montclair State University. One-third of a highly successful creator family, he produces content with his husband and son for their multi-million-follower family channel @RainbowDads (on Instagram and TikTok).

Corey’s unique vantage point across strategy, academia, and creator culture informs both his professional counsel and personal channel.