Courtney Lewis leads The Variable as CEO. Courtney has worked at The Variable since 2019 and held several roles in that time. She came to The Variable as an account director, then spent time as Group Business Director, Director of Growth, VP of Growth, and SVP before rising to CMO & Head of Strategy.

The belief that the future isn't inevitable but rather inventable shapes The Variable’s unique talent mix who converge to solve complex business challenges. Their divergent thinking uncovers whitespace and builds growth-driving solutions across brand, product, and marketing, grounded in data yet powered by creativity. By amplifying each client’s differentiated right to win, we turn consumer indifference into momentum. Recognized four times by Ad Age and three times by Fast Company, we prove differentiation is survival. Liquid Death, NAPA, Frigidaire, and others rely on our methodology to convert indifference into growth and market share.