Craig Brommers is Chief Marketing Officer for American Eagle, the #1 jeans brand for Gen Z, where he drives culture-focused marketing strategies that connect the brand to sports, music and entertainment. He leads bold campaigns, high-impact product collaborations, and partnerships with top talent, including recent initiatives with Sydney Sweeney, Ella Langley, Travis Kelce and Coco Gauff, which have achieved record-breaking success and industry recognition. Previously, Craig shaped global marketing for iconic retailers such as Gap, Abercrombie & Fitch, and Calvin Klein, and he is passionate about creating campaigns that resonate with youth culture while delivering measurable business impact.