Dan Clays is the CEO of Omnicom Media Group for the EMEA region, with 25 years of experience in the media industry, over half of which have been spent at Omnicom. He oversees Omnicom’s media brands OMD, PHD, and Hearts & Science and is a strong advocate for the creative power of media, leveraging data and technology to create transformational experiences for brands.

Dan works with some of the world’s most innovative brands, including McDonald's, PepsiCo, and JLR, and develops partnerships with global and regional media companies, including serving on the EMEA Meta Council. Recently, he has collaborated with Flywheel, Omnicom's digital commerce division, to offer creative commerce solutions for clients.

A champion of emerging talent, Dan is a member of the BRiM Advisory team and serves as Chair of Media Smart, a non-profit education program aimed at improving digital literacy among young people.