With two decades of diverse experience across Beauty (L’Oréal), Pharmaceuticals (Mylan) and Beverages (HEINEKEN), Dana believes in the power of putting powerful human insights at the heart of building compelling brands.

With degrees in both science and business, Dana draws on her strong analytical foundations and diverse commercial experience to build effective strategies which empower business performance. At The HEINEKEN Company, she turns compelling consumer insights into legendary creativity, entrenching this iconic global brand in the heart and minds of consumers around the world, including Asia, a key region for growth.

Inspired by Thomas Edison’s wise words that “strategy without execution is hallucination”, Dana is dedicated to building bridges across functions and inspiring diverse teams to unlock commercial success.

An artist in her spare time, foodie, travel enthusiast and mother to two children with inquisitive minds, Dana is constantly curious and inspired by everything life has to offer.