As CEO of HAVAS Red Middle East, Dana Tahir leads one of the region’s most dynamic creative communications agencies. With a career spanning over 18 years in public relations and communications, she has been instrumental in transforming the agency into a powerhouse for integrated brand storytelling, strategic advisory and reputation management.

Dana has spearheaded HAVAS Red’s exponential growth – expanding the agency’s client portfolio across key global and regional brands, growing the team to over 60 specialists and driving innovation across earned, social and experiential media. Her leadership has been pivotal in positioning the agency as a regional centre of excellence for integrated communications strategy.

Known for her sharp strategic instinct and collaborative leadership style, Dana advises some of the world’s most recognisable brands across consumer, luxury, tech and corporate sectors. She continues to champion innovation and drive meaningful impact, both for clients and the wider industry.

A respected voice in global communications, Dana has served on Juries for Cannes Lions, the Clio Awards, and One Show and was formerly a Strategy Board Member at MEPRA.