Daniel Arra is the Media Director at Mercado Libre, Latin America’s leading e-commerce platform. He leads media strategies across platforms, enhancing the brand’s presence regionally. With over a decade of experience in online marketing and brand development, Daniel has driven innovative campaigns that resonate with diverse audiences and elevate brand impact.

He has secured major regional sponsorships, including football partnerships with CONMEBOL (Libertadores and Sudamericana) and national team rights for the Copa América. He also oversees local agreements with top entertainment and industry media properties such as Big Brother, The Voice, MasterChef, Black Friday, and Hot Sale. His creative leadership was recognized with the 2024 Cannes Lions Grand Prix in Media for “Handshake Hunt.”

Before joining Mercado Libre, Daniel held leadership roles at Despegar.com, where he developed new paid media channels to drive customer acquisition. He holds a degree in Industrial Engineering and an MBA, combining technical expertise with strategic insight to deliver impactful, data-driven media strategies.