Daniela Varela is a people-first creative who helps build meaningful brands through storytelling. A firm believer that ideas can shape the world for the better, this Uruguayan-born creative developed her craft in LATAM, Asia and Scandinavia, but has called Brooklyn her home for the last 6 years.

Her career has taken her from Y&R, Ogilvy, Orchid Creation, McCann Health, TBWA\Chiat\Day and currently to Weber Shandwick. She is committed to create dynamic workplaces for diverse people to thrive in, be wildly successful, and have fun while changing the world.

She has worked for some A-list clients such as Google, Coca-Cola, Unilever, LVMH and lately she has switched gears to leverage preventive medicine awareness and health equity with AstraZeneca, Moderna and women’s health initiatives.

She has been a member of other prestigious juries such as The NYFA, The ADC, The One Show, El Ojo de Iberoamérica, WINA and most recently, Dubai Lynx. Her work has been recognized by Cannes Lions, Campaign Asia, Effie Awards, Clio Health, Cámara de Anunciantes del Uruguay and has been featured in Ads of the World, Google I/O, The New York Times, LatinSpots, AdWeek, Advertising Age, Campaign Asia and AdLatina.

When Dani is not working, she dances lindy hop, and practices boxing. She is convinced comms should be the same as a great jab-cross: powerful and precise. She loves teaching and mentoring people: it’s the way she found to give back and honor those who mentored her. She is part of Publicitarias Uruguay, Colectiva, Cannes Lions See it Be it, and Circulo Creativo Hispano; all programs aiming to celebrate female and/or latino representation and equity in the Industry.