Dheeraj Sinha is the CEO of McCann India and one of the most influential voices on Indian consumer behaviour and modern brand growth.

He is also President of The Advertising Club (AdClub) of India, shaping the industry’s future through creativity, effectiveness and talent development. He is the author of two definitive books, India Reloaded (Westland | Palgrave) and Consumer India (John Wiley & Sons), the latter a recommended text at Wharton’s Emerging Markets programme.

He hosts the Dheeraj Sinha Podcast, where he engages founders, leaders and brand builders on leadership, innovation and building relevance in a fast-changing economy.

Dheeraj is a frequent Jury member at leading global effectiveness and creativity platforms, including Spikes Asia, APAC Effies, Tangrams, and Asian Marketing Effectiveness Awards, and a speaker at Cannes Lions, Spikes Asia, the Next 4 Billion Conference (Denmark), Harvard India Conference (Boston, USA), and the Asian Marketing Effectiveness Festival.

Over his career, he has helped build and transform some of India’s most ambitious brands, including PepsiCo, Mahindra, KFC, Uber, Spotify, Amazon, Acko, PharmEasy, PhonePe, HDFC Bank, Bajaj, Iodex, Mastercard, Maybank, Sensodyne, Star Bharat, Virgin Mobile, Max Bupa, Red FM, Marico Corporate, Tata AIG, and ITC Aashirwad, translating consumer insight, culture and creativity into measurable business growth.