Diana Hong-Elsey is a dynamic creative leader fuelled by design, music, laughter and human connection. As Head of Global Creative at Benefit Cosmetics, she leads a cross-functional team, driving brand transformation across the Beneverse.

A reformed minimalist turned ‘selective maximalist' and a die-hard New Yorker turned NorCal (Northern California, US) convert, Diana embraces change and creativity in every form. She strives for excellence over perfection and believes strategy is nothing without exceptional execution.

Understanding the power of a story, Diana’s experience is purposeful, and she has worked with brands like Tiffany & Co., LVMH, and Burberry – brands that don’t just tell stories but shape culture. One of her proudest achievements? Leading the visionary creative team behind NOWNESS, a platform that redefined storytelling.

Outside the office, Diana thrives on mental and physical challenges, constantly learning new skills – especially those unrelated to her day job.