With over 20 years of experience, Dida is a seasoned digital professional dedicated to crafting compelling, world-class experiences for both global and local brands across diverse sectors, with a specific focus on telecommunications and government. As Managing Director and Creative Account Lead at Accenture Song Middle East, she leads complex design transformation projects by fostering strong relationships with senior client stakeholders and identifying innovative opportunities to drive value through design.​ Dida is also the Inclusion & Diversity lead for Song Middle East, a role that reflects her deep passion and lies at the heart of everything she does.