Echo serves as the Global Chief Commercial Officer of Dentsu Sports International (DSI), boasting over 16 years of global sports business expertise. With a focus on fostering international business growth for premium sports rights holders and brands, she champions DSI's ethos of 'think global, act local.' Echo is dedicated to bridging the East and West through the power of sports. Recognized as "40 under 40 Business Elites" by Fortune, she's also received the "Dr. Ram Charan Management Award–Excellence in Leadership" by Harvard Business Review and accolades from Leaders Sports Awards and Campaign Asia. Prior to DSI, Echo held roles including Managing Director of Greater China and SVP of Global Partnerships at SPORTFIVE. Her notable projects include groundbreaking partnerships for OPPO and UEFA Champions League, creative activations for Hisense's FIFA World Cup, and Trophee des Champions. Echo's expertise extends to serving on prestigious juries like the IAI International Advertising Awards, Red Card, Greater China Effie Awards, DAwards, and Effie Awards for Sports Marketing.