Eleanor has been obsessed with advertising ever since she saw the first Absolut bottle ads back in the late 80s. There was no mistaking the brand in those ads, the bottle was such an iconic presence - in other words she loved the power of distinctive assets before the phrase was even coined. Flash forward a number of decades and the power of assets to signify the brand and reduce friction in story telling is a core part of her day to day. Her passion as an advertising researcher is to find the intersection of insight and action, going beyond data to support and enable great creative.