Elliot brings over 15 years of experience driving meaningful commercial and strategic change for some of the world's most iconic brands, including IKEA, Netflix, Nike, Microsoft, LEGO – and of course, Amazon. As the Global MD at Crowd DNA, a leading cultural insights and strategy consultancy, El oversees a team of 100+ brilliant cultural strategists across seven offices spanning Europe, the US, and APAC. With a deep commitment to understanding and contributing to culture as the ultimate key to unlocking impactful strategy, El combines extensive research expertise with a passion for decoding cultural dynamics to help brands connect authentically with audiences worldwide.