Eloise Smith

Eloise Smith

Eloise Smith

Group Executive Creative Officer

Oliver (The Brandtech Group)

Biography

Eloise is a creative leader obsessed with ideas that build brands and drive growth. She is Group Executive Creative Director at OLIVER, where she leads creative direction and delivery across a global client portfolio, raising standards and scaling work that combines human craft with AI.

She has led in‑house agencies for two of the world’s biggest advertisers — Unilever and Amazon — and was previously an Executive Creative Director at MullenLowe, overseeing major global and integrated accounts. Across agency and in‑house roles, she has built high‑performing, multidisciplinary teams and delivered award‑winning work across the entire customer journey.

Eloise is also a published author, Oxford graduate and former Olympian.