Emily Trenouth is a creator economy consultant and strategic advisor helping global brands navigate the shift to creator-led growth.

With over a decade at the forefront of the space, she has operated across brand, agency and platform - most recently as Head of Influencer Relations at Amazon, where she led international creator strategy across 26 markets.

Emily is known for building and scaling creator marketing frameworks for some of the world’s largest brands, designing approaches that drive both cultural relevance and commercial efficiency at scale.

Today, she works with brands, agencies and founders to move beyond transactional influencer marketing and build creator strategies that deliver long-term impact.

Alongside her consultancy, she is also a content creator and host of Wish I Knew, a podcast exploring the realities of building modern careers and businesses.