Erin Riley
Erin Riley
US CEO
TBWA\Chiat\Day
Biography
As CEO, Erin guides TBWA\Chiat\Day US in its mission to leverage bold creativity, purposeful strategy and data analytics to build salient, enduring brands that become part of the cultural conversation. Erin joined TBWA\Chiat\Day LA in 2016 from Old Navy, where she served as VP of Marketing and Brand Engagement, bringing belief in brand to a high-volume, high-velocity retail machine. Prior, she led global marketing for Cole Haan.
Building brands from the ‘other side’ is what makes Erin uniquely qualified to lead the Executive team. Her understanding of the challenges that face a brand, combined with her knowledge of how powerful great creative can be, ensures she’s a formidable advocate for work that works.