Fahd Hamidaddin is a visionary leader driving one of the world’s fastest-growing tourism markets. As the founding CEO of the Saudi Tourism Authority (STA), established in 2019 to align with Saudi Vision 2030. Under his leadership, STA has been at the forefront of developing new destinations, reshaping global perceptions of Saudi Arabia, and enhancing traveller experiences across the Kingdom.

STA plays a central role in the nation’s tourism ecosystem, acting as a bridge between government entities, private sector innovators, and international partners. With a mandate to build and promote Saudi Arabia’s national tourism brand, STA collaborates with tourism operators, airlines, and global travel distributors to highlight the Kingdom’s rich cultural heritage, natural wonders, and unmatched experiences to the world.

Hamidaddin holds prominent positions on the boards of several influential organizations, both internationally and within Saudi Arabia. These include the Board of Directors of the Saudi Tourism Authority (STA), the Tourism