As founding CEO and member of the board of the Saudi Tourism Authority (STA), Fahd Hamidaddin, has been driving the establishment of the Visit Saudi brand and positioning Saudi as the most exciting new destination in the world while reshaping tourist perceptions. In 2023, he played an instrumental role in achieving the 100M tourist target and is now mandated to attract 150M tourists by 2030.

Hamidaddin previously served as Chief of Investment, Strategy and Tourism Marketing for the Saudi Ministry of Tourism where he played a leading role in launching the eVisa in 2019 while developing strategic partnerships across the tourism ecosystem from leading tech companies to airlines and tour operators. Formerly, Fahd was Chief Commercial Officer at King Abdullah Economic City (KAEC), where he led the Destination Management Office and Chief of Marketing & Competitiveness at the Saudi Arabian General Investment Authority (SAGIA), where he won five international awards.