Fernando Machado is a visionary global marketer with a passion for cultivating brands and driving business growth. He thoroughly believes that creativity can be a source of competitive advantage. Over the years, he has garnered a distinguished reputation for himself and the brands he’s helmed, focusing on understanding consumers to create distinct propositions, innovation, design and strategic marketing approaches.

Fernando currently serves as an Operating Partner at GSP, as the founder of the LIONS Growth MBA and as a board member of Braze. Before taking his current roles, Fernando spent 2 years as the Chief Marketing Officer at Activision Blizzard and 7 years as Chief Marketing Officer at RBI, where he played a pivotal role in enhancing brands such as Burger King, Popeyes and Tim Hortons.

Fernando’s expertise is rooted in his distinguished 18-year tenure at Unilever. Notably, he led groundbreaking initiatives, including Dove's revolutionary ‘Real Beauty Sketches’.