Fernando Machado

Fernando Machado

Fernando Machado

Chief Brand Officer

Chipotle

Speaking at

Thursday 25 June, 15:15 - 15:45

Creativity Has to Strike Back

Biography

Fernando Machado is one of the most awarded marketers in Cannes Lions history and a global leader known for turning creativity into a competitive advantage. He just joined Chipotle as Chief Brand Officer and he also serves as an Operating Partner at Garnett Station Partners, a $5B private equity firm, where he drives growth through brand, culture, and marketing.

Fernando is the former Dean of the Cannes Lions Brand Marketer Academy and the co-founder and program director of the LIONS Growth MBA. Previously, Fernando was CMO of Activision Blizzard, leading marketing for iconic franchises such as Call of Duty, World of Warcraft, and Diablo, and spent seven years at Restaurant Brands International elevating Burger King, Popeyes, and Tim Hortons. He began his career at Unilever, where he led Dove’s “Real Beauty Sketches.”