Fernando has over 20 years of experience as a strategist at some of the most creative agencies in the world, including BBH London, 72andSunny Amsterdam, DAVID São Paulo, McCann, and GUT. Not only has he played a key role in the agency's six Grands Prix in 5 years, but he’s also credited across 44 Cannes Lions Awards. Fernando has won eight Grands Prix at the top creative effectiveness shows, including five Grand Effies and three WARC Effectiveness GPs in the last 5 years. In 2024, he was named one of the top 3 Global CSOs by the Ad Age Creativity Awards and was previously one of the Adweek 50, in 2023.