Florencia Lujani is the Co-Founder and Strategy Director of ACT Climate Labs. She started her career in advertising 15 years ago and has worked at global creative agencies in London and Latin America and now specialises in climate communications. An expert in brand and creative strategy, consumer and cultural insights, and effectiveness, she has developed strategies and creative campaigns for globally recognised brands and not-for-profits such as YouTube, Friends of the Earth, KitKat, Greenpeace, Chelsea FC, O2, the Olympic Games and more.

In her role at ACT Climate Labs, she has developed advertising campaigns that have successfully and effectively engaged mainstream audiences, neutralised the impact of mis- and disinformation and delivered attitudinal and behavioural change on a variety of climate issues, such as renewable energy, green jobs, low-traffic neighbourhoods, heat pumps and more. ACT Climate Labs is part of UK ethical company Media Bounty.