Franklin is an innovative leader at the intersection of creativity, user experience and technology. With over two decades of experience, he has elevated the role of experience design in advertising, delivering transformative, user-centric solutions that resonate across consumer, healthcare professional and payer spaces.

As the AI ambassador for his agency, Franklin leads the integration and productisation of AI expertise, ensuring the agency stays at the forefront of innovation. His pioneering work has earned recognition at prestigious award shows such as Cannes Lions, Clio Health, and MM&M. Additionally, Franklin has served as a Juror for Cannes Lions and other top awards and shared his expertise on DEI panels within the industry.

Franklin’s leadership philosophy centres on empowering his team to innovate, fostering a culture of trust and collaboration. Through deep customer understanding, meticulous design, and technical ingenuity, Franklin is shaping a future where creativity and technology unite for unparalleled impact.